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EE Times Japan

WEB ADDRESS: http://www.eetimes.jp

TARGET: Design Engineers, Engineering Managers, R&D, Corporate Management
and Procurement

FREQUENCY: 12 issues per year (monthly)

REGION: Japan

CIRCULATION: 43,000  Source: July 2008 BPA Audit

EDITORIAL COVERAGE: EE Times Japan articles are written by staff editors with engineering expertise from a perspective of “what engineers really want to know”. Such content attracts a great deal of attention from Japanese engineers.

PUBLICATION FACTS: EE Times Japan provides the creators of technology in Japan with the news-analysis, and product and design information they need to stay abreast of key technology and competitive developments in the global electronics industry.

LANGUAGE: Japanese

PUBLISHERS: E2  Publishing Corporation

2009 Editorial Calendar
Issue Publishing Date Space Close Material Due (for translation & layout) Material Due (w/translated file) Cover Story Special Ad Section Event Preview Special Ad Section Market Segment Special Ad Section Market Segment 2
Jan 9 Jan 9 Nov 28 Dec 5 Dec 12 Analog/ Power EDS Fair 2009 Automotive Electronics Technology Expo Preview & Review-Site *Bonus Distribution: 2,000 Automotive Technologies Green Electronic
Feb 13 Feb 13 Jan 8 Jan 16 Jan 22 Software/ Embedded   Analog/ Software Battery
March 3 March 3 Feb 5 Feb 13 Feb 19 Analog/ Power   Noise Embedded Software
April 10 April 10 March 5 March 12 March 19 Input/ Output/ Interface Techno Frontier 2009 Preview & Review-Site *Bonus Distribution: 2,000 Test & Measurement Mobile
May 8 May 8 April 1 April 8 April 15 Software/ Embedded ESEC 2009 Preview & Review-Site *Bonus Distribution: 3,000 Automotive Technologies Wireless
June 12 June 12 May 8 May 15 May 21 Analog/ Power Ad Feed Back Study Power Supply Liquid Crystal Sensor
July 10 July 10 June 5 June 12 June 18 Processor/ Logic/ Memory Wireless Japan 2009 Preview & Review *Bonus Distribution: 2,000 Microcontroller Analog/ Software
Aug 14 Aug 14 July 9 July 16 July 23 Input/ Output/ Interface   Memory Passive Component
Sept 11 Sept 11 Aug 4 Aug 11 Aug 18 Software/ Embedded CEATEC-Japan 2009 Preview & Review-Site *Bonus Distribution: 3,000 Automotive Technologies Green Electronic MEMS
Oct 9 Oct 9 Sept 1 Sept 8 Sept 15 Design/ Test/ Measurement   Test & Measurement Consumer Electronic
Nov 13 Nov 13 Oct 7 Oct 15 Oct 21 CEATEC ET 2009 Preview & Review *Bonus Distribution: 3,000 Mobile Development Tool
Dec 12 Dec 12 Nov 5 Nov 12 Nov 18 Network/ Communication TRONSHOW 2010 Preview & Review-Site *Bonus Distribution: 1,000 Ad Feed Back Study Embedded Software Analytical Software




Readership Information

Circulation Breakdown
Circulation by Industry % Total
Consumer Electronic Appliances 9.90% 4,264
Communication/ Network 10.20% 4,395
Computers, Systems & Peripherals 8.10% 3,464
Automotive Electronics 7.50% 3,241
Office Appliances 0.30% 140
Test/Measurement Equipment 13.30% 5,707
Control/Precision/Indusrty Equipment 6.80% 2,907
Medical electronics 0.60% 260
Avation/Space/Railroad/Ship Electronics 0.90% 391
Semiconductors/Ics 13.20% 5,660
Electronics Components 9.20% 3,957
Power Supplies/Print Circuit Board/Electric Modules 2.20% 946
Materials (for Electronics/Chemical/ Optic)   3.90% 1,667
Software/EDA 4.20% 1,791
Contract Manufacturer/ Design House 3.00% 1,280
Financial/Market Analysis  0.60% 251
Academic/Public Office/ Research Agencies  1.20% 504
Other 5.10% 2,175
Total 100% 43,000

Source: July 2008 BPA

Circulation by Function

 % Total
Design/Engineering 45.20% 19,442
Technical Research 10.20% 4,402
Research Management 2.40% 1,048
Design/Engineering Management 14.70% 6,321
Manufacturing 4.10% 1,757
Quality Control/Assurance 1.80% 754
Business/Corporate Management 5.10% 2,212
Puchasing and Materials 3.00% 1,281
Product Marketing  5.40% 2,316
Sales/FAE 4.00% 1,717
Patent/Intelectual Property Management 0.30% 140
Market Research/Analyst 0.80% 333
Teaching 0.50% 213
Student 0.30% 121
Technical Consultant 0.60% 238
Others 1.60% 705
Total 100% 43,000

Source: July 2008 BPA

Circulation By Region of Japan

 % Total
Tohoku 3.30% 1,415
Kanto 61.10% 26,287
Koshinetsu 5.70% 2,442
Hokkaido 0.60% 245
Chubu 9.50% 4,093
Kinki 14.40% 6,191
Chugoku 1.70% 749
Shikoku 0.70% 315
Kyushu 3.00% 1,263
Total 100% 43,000

Source: July 2008 BPA


2009 Advertising Rates (Unit:USD)
Frequency 1X 6X 12X 24X 36X 48X
Cover-wrap $24,190 $23,170 $21,250 $21,130 $20,110 $19,090
Cover 2 Spread $22,760 $21,800 $20,840 $19,880 $18,920 $17,960
Cover 3 $10,430 $9,990 $9,550 $9,110 $8,670 $8,230
Cover 4 $13,280 $12,720 $12,160 $11,600 $11,040 $10,480
Spread within the 1st Break $20,860 $19,980 $19,100 $18,220 $17,340 $16,460
Full Page adjacent to Index $10,910 $10,450 $9,990 $9,530 $9,070 $8,610
4-Color Full Page $9,480 $9,080 $8,680 $8,280 $7,880 $7,480
4-Color 1/2 Page (V,H,I) $6,550 $6,270 $5,990 $5,720 $5,440 $5,170
4-Color 1/3 Page (V) $4,460 $4,270 $4,080 $3,900 $3,710 $3,520
4-Color 1/4 Page (S) $3,420 $3,270 $3,130 $2,990 $2,840 $2,700
2-Color Full Page $8,160 $7,810 $7,470 $7,130 $6,780 $6,440
2-Color 1/2 Page (V,H,I) $5,630 $5,390 $5,160 $4,920 $4,680 $4,440
2-Color 1/3 Page (V) $3,840 $3,680 $3,510 $3,350 $3,190 $3,030
2-Color 1/4 Page (S) $2,940 $2,820 $2,690 $2,570 $2,440 $2,320
B/W Full Page  $3,000 $2,880 $2,750 $2,630 $2,500 $2,370
B/W 1/2 Page (V,H,I) $2,070 $1,990 $1,900 $1,810 $1,730 $1,640
B/W 1/3 Page (V) $1,410 $1,360 $1,300 $1,240 $1,180 $1,120
B/W 1/4 Page (S) $1,080 $1,040 $990 $950 $900 $860
             
Fractional Ad in Index $3,800          
             
Recruitment AD Section
4-Color Full Page $6,730          
2-Color Full Page $5,800          
B/W Full Page $2,130          
B/W 1/2 Page (V,H) $1,580          


Advertising Specifications

Type Area

W inches

 

H inches

W mm

 

H mm
Cover 4 7 1/10 X  10 180 X 255
Cover 3 7 1/10 X  10 180 X 255
Cover 2 Spread 15 1/3 X 10 388 X 255
Full Page 7 1/10 X  10 180 X 255
1/2 Pg Horizontal 7 1/10 X  5 180 X 125
1/2 Pg Vertical 3 1/3 X  10 85 X 255
1/3 Pg Vertical 2 1/10 X  10 55 X 255
1/4 Pg Square 3 1/3 X  5 85 X 125

1/6 Pg Index Fractional

2 1/10 X 5 55 X 125
Trim Size 8 1/10 X 11 208 X 280
Front Trim 5 1/3 X  7 135 X 175
Back Trim 4 1/2 X  10 1/2 120 X 270

Bleed
Cover 4 7 1/8 X 11 198 X 108
Cover 3 8 1/10 X 11 208 X 52
Cover 2 Spread 16 1/3 X 11 416 X 116
Spread 16 1/3 X 11 416 X 220
Full Page 8 1/10 X 11 208 X 280
Back Trim 5 1/8 X 11 130 X 138

 

Advertising Information
Special Placement There is a surcharge of 10% each for placement far forward, right-hand page, and for specific page guarantees.
Combined Frequency Discount If you’re an advertiser with EE Times and/or EE Times Europe  you are eligible for a combined frequency discount.
Agency Discount A discount of 15% may be claimed by recognized agencies on the gross total of the invoice, provided payment is received according to invoice terms.
Cancellation Policy Cancellation fees will be charged to advertisers who cancel insertions after CMP’s published close dates.
Short Rate Policy Advertisers who do not meet contracted frequency levels will be subject to short rates.
Currency Fluctuation Policy Global Media Sales reserves the right to adjust U.S. dollar rates in cases of extreme foreign currency fluctuations.


Digital Requirements
Software Supported: High Resolution PDF/Illistrator/ InDesign/Photoshop/QuarkXpress
Digital Image Formats: T Digital File(No Film Accepted)
Set resolution to 300 dpi or higher
Maxim Ink Density 300%
Electronic Transfer of file via ftp: Go to: production@e2p.co.jp using an ftp program. Click on login normal
URL: ftp.e2p.jp
User ID: eetimesjapan@e2p.jp
Password: material
Other Instructions:

Transfer files into the advertising-material folder
which is the only one you can access for read-write. It will not be possible
to erase files nor download files back to your computer. This will be done
by the system administrator.

Note: Please use the ftp client software such as Fetch. Our ftp does not
accept the access via IE. It is always better to compress your files to a
ZIP or a sit or sea file. This way you only need to upload one file instead
of separate Quark, fonts and TIFF files.
Once you have transferred the file(s) please let Production know by sending
an email to: production@e2p.co.jp

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Contact Information

West Coast, Texas and Western Canada:

Todd A. Bria

Tel: +1.831.477.2075
Email: tbria@globalmediasales.com

Production Coordinator:

Trisha Turner

Tel: +1.831.477.2075
Email:production@globalmediasales.com

Main Office

820 Bay Ave, Ste 230G

Capitola, CA 95010-2712 USA
Tel: +1.831.477.2075
Fax: +1.831.603.4254

Mid-West, New England, South East, Central & Eastern Canada:
Steve Priessman
5315 Wirestem Court
Naperville, IL 60564-5344
Tel: +1.630.420.8744
Fax: +1.630.420.2218
Email: steve@stevenpriessman.com



©2007 Global Media Sales, Inc.